Answer by Westhill
Because everything the Republicans say is "distorting the truth".
A few nice "Football" images I found:
CREAM OF WHEAT, BOYS PLAYING FOOTBALL
Image by George Eastman House
football
Image by [phil h]
Football, Dubrovnik
Image by St Stev
Whilst experimenting with social networks, user-generated content and on line video, marketers appear content to view games as little more than another advertising platform. The untapped potential of game playing lies in their ability to tell stories, thereby more closely linking brand benefits with game play and blurring the lines between brand and entertainment. Games, properly structured, fundamentally alter the customers perception to the presentation and content of your marketing messages thus making the advertisements themselves a source of meaningful information.
Games allow Brands to become engaging, interactive and entertaining -- thereby providing something of value in exchange for attention. Brands such as Persil, Birds Eye and Quaker Oats have relied on game playing to create narratives that consumers want to be a part of. In the process, they've done more than just break through the clutter, or better position themselves in consumer's minds.
Games remain one of the biggest untapped opportunities for marketers, for the simple fact that they are, indeed, engaging interactive and entertaining. Well-conceived games require users' active attention and enable them to drive the story line as they experience a world that can be entirely of a brand's making. Games represent a unique opportunity for brands to be the entertainment rather than just sponsor it.
So what do original games get you?
If you're Quaker Oats, you get year-over-year double-digit sales growth, as well as a marketing program that has generated significant revenue.
So what does this mean for marketers?
It demonstrates that there's a burgeoning mainstream audience increasingly receptive to branded entertainment in the form of original episodic games and willing to grant brands their attention in exchange for enjoyable experiences.
Games need to be implemented strategically. As with any marketing approach, objectives and performance expectations for game-based marketing need to be considered upfront. Here are some things to keep in mind: A game tends to work best as a component of an integrated campaign rather than an afterthought.
Original episodic games can counteract this imbalance by delivering a high level of play and replay value to consumers while putting the brand at the centre of the experience.
So does a brand need to be interesting or provocative in order to make a good game? Absolutely not. All our examples show that basic games deployed and used well were effective at making a low-involvement category more interesting and engaging. And implemented properly, games could address many of the challenges facing financial-services companies -- building involvement, generating a prospect database, creating a sense of community, even delivering a positive brand halo.
Innovation requires risk. Being among the first to jump into a new medium is never an easy proposition for a marketer, but games offer a new and distinctive opportunity for brands to tell their stories to consumers -- and, in the process, to make themselves interactive and entertaining.
We must always remember that Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it. Game playing is a substantially more effective way of marketing than one-way TV advertising.
People develop strong bonds when empathetic connections exist between parties involved in a relationship.
The term customer loyalty has become a mantra, but we’ve never read any words about the criticality of empathetic linkage in fostering customer loyalty.
That’s because most marketing is still based on objective models which play down the importance of behaviour. Objective marketing is more conducive to mental manipulation of consumers than to establishing empathic linkages.
Many Marketing Directors have told us all, time and time again, in so many words, “At the end of the day, marketing is a numbers game. To increase sales, you increase exposure to get an increase in the number of consumers in your traffic flow.”
But protagonists of the various relationships marketing philosophies say things have changed.
Customers are defining marketing. That moves the discipline from its objective, numbers-defined foundations to a subjective feelings-defined foundation that some people are already calling “the experience economy,” and others call “The Dream Society.”
Marketers have been trying to meet the challenges of the experience economy mainly with technology.
Personalization software such as offered by Net Perceptions and BroadVision and multitudinous products sold as customer relationship management (CRM) tools are all about: deployment of massive data base systems to capture as much details about consumers as possible to gain maximum advantage over their minds.
That is the prime intent of objective marketing models: conquest and control. Otherwise, what accounts for all the military metaphors used in marketing?
Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. This can be successfully achieved through game playing.
Up until a few years ago advertising was the province of a privileged few to the passive many. Now the ownership of moving images has passed into the hands of practically everybody and the articulation of moving images has passed into the hands of everybody with access to a phone, laptop or digital camera. We can now have our say."
In essence, the behaviour of the audience is moving from passive to active participation so that TV watching or listening to radio in the future will be a very different and less sedentary experience than it has been in the past 80 years.
Ultimate power isn’t with brand owners or even with broadcasters, and most certainly doesn’t exist with the Advertising Agencies at all! It's with the viewer. And it's the on/off switch!
Game playing fundamentally alters your relationship with your customers and effectively cuts through all the problems experienced by marketing programs at the same time allowing customers to have their say.
In October of this year (2008) the book, “Television killed advertising” is published by Oktober Books Publishing.
“Television killed Advertising” discusses, in detail, the need for a thorough understanding of Interactive Communication together with Game Playing and lists examples of just how much more effective Interactive is when compared to normal advertising. Written by Paul Ashby with an overview by Marketing Consultant Edd Keating, “Television killed Advertising” will provide you with a detailed and comprehensive guide towards understanding the future of Marketing Communication. You can also visit http://interactivetelevisionorinteractivetv.blogspot.com to discover more. Or check out:http://www.oktoberbooks.co.uk/7.htm
Xbox 360 Games make people crazy with their exciting games features. The 3D technology also comes in these games. Xbox 360 Games are the introduction of the gaming console. This gadgets come with amazing games features. These games are filled with attracting graphics and animations. These features allow its users to play the innovative games and users find these games more interesting to play. There are lots of electronic companies, who manufacture games and offer high-end gaming gadget. The latest and new Xbox 360 Games have grabbed everyone's attention and are making their presence felt in the market. This gaming widget is on top in the market, which is receiving lots of appreciation from the consumers.
This gaming device comes in sophisticated games features, which allow them to explore the new dimensions of electronic gaming. These gaming widgets generally measures in 7.7 lbs with 83 x 309 x 258 mm dimensions. This wireless mode assists the player to access the various gaming functions with at ease. It comes along with a rechargeable battery, which delivers 30 hours of playtime to the users. The hassle-free gadget has 60 GB hard drive, which allows you to store your most preferred music tracks or games. It is compatible with the handset, which allows you to talk with your friends, while watching movies or playing games. The screen offers an excellent and crystal clear pictures.
The most famous Xbox 360 games examples are Crash Bandicoot, NCAA Football 09, Rock Revolution, Top Spin 3 and Battlefield and Kung Fu Panda. All these new generation games rejuvenate your gaming passion. Users can also easily find the cheap Xbox 360 games on the online stores. You can download these games from the Internet without any hassles. They are available at cheap price and compatible with high end features.
Through, the online stores you can also win the exciting gifts and prizes with the games. One of the best example of Xbox 360 games is 'The Elder Scrolls: IV Oblivion'. This is the sequel of 'The Elder Scrolls: III Morrowind' and highly popular among teenagers. Its third games series won multiple awards and fourth version is as good third one. The another famous
Xbox 360 game is 'Tom Clancy's Ghost Recon Advanced Warfighter'. This games is based on the soldiers fight, where you have to use the new weapons to avoid the traps from soldiers. Xbox live makes this game possible for sixteen players to play together.
Are you a person who loves to fly airplane or aircraft but can't do it because you have no license or you are scared to fly in real life or do you want to remain the paper game you played while you were kids? Then playing online Plane games or Stickman games are something that you may want to play. There are many plane games that can suit your needs for flying a plane. All you got to do is type plane games on the search box and there will be load of plane games ion front of you. But if you are looking to have that real life experience then you got to search for the real software for these games. It is known to all that due to hi-tech graphics many of the games give you the feel of a real life but when speaking about online games you require nothing more than high quality and fancy graphics. Moreover it will be good if you are able to become skilled about navigation or mechanics and also play a plane game that is the imitation of real life. Besides, watching the flight sim review can help you in getting these real aircraft games. This is because only people who have these flight sim games can tell you about these games. Well I am sure you will agree with me that in order to get the real feel of this game the real life pilots can help us and give us more information about the cockpit and aircraft instrument. So all you got to do is watch out for their reviews for the flight simulator cockpit and aircraft instruments and the actual flying of the aircraft.
There are many funny stickman games available online. So let's begin with the game called as 'Stickman Sam'. The aim in this game is to help Sam accomplish the entire task required to become a soldier, and once he has become one he is all set to fight the enemy with the help of using all the weapons that are accessible to him. With the help of S, D, W and A keys you will be able to move him upwards and with the mouse you can aim and shoot. In case you wish to change the button then use Q and E key. Well this is only the initial part of the game but the games got 19 missions to be accomplished. Hence you got to play a lot and believe me you will not get bored. Moreover this graphic are also in white and black color and it is more fun coz this time you are playing the Stickman game who actually reminds you of that stickman paper game you played when you were kids. Isn't that fun?
